Graphic design refers to the process of creating visual content to communicate information or messages to a specific audience. This can include everything from logos and branding, to marketing materials such as brochures, posters, and advertisements, to digital designs for websites, social media, and mobile apps.

Graphic design is an essential part of branding and marketing for businesses of all sizes, and can play a key role in shaping the perception of a company or product in the minds of consumers. It is also a popular field for freelance designers and agencies, and can offer a range of career opportunities in industries such as advertising, publishing, and digital media.