Web design refers to the process of creating the visual and functional aspects of a website, including its layout, graphics, color scheme, typography, and user interface. The goal of web design is to create an engaging and intuitive user experience that is visually appealing, easy to navigate, and communicates the brand message effectively.

Web design involves a combination of technical skills, such as proficiency in HTML, CSS, and JavaScript, as well as creativity and design expertise. A good web designer must be able to understand the needs and preferences of the target audience and create a design that appeals to them while also adhering to best practices and standards for web usability.